13 Lead Generation Tips

  1. Create a compelling offer
  2. Be clear on your campaign objectives
  3. Understand your cost per acquisition
  4. Define your target audience and geographic market
  5. Make sure tracking is in place
  6. Create a scoring mechanism & criteria for prospects
  7. Understand your Customer’s Journey
  8. Design a dedicated Landing Page
  9. Test multiple CTA’s (call to action)
  10. Set up an email automation campaign
  11. Connect leads to your CRM (Customer Relationship Management)
  12. Decide what traffic generating channels you’ll use. Paid Search, Social, Email, Affiliate, etc.
  13. Make sure your Sales team is ready to follow up in real time as many times as it takes

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