Dr. Ann Root joins the Dadpreneur Podcast to discuss techniques for teaching digital marketing to Gen Z students. She focuses on keeping her curriculum fresh through using always-updating digital techniques and teaching practices by bringing new ideas to the classroom, including the use simulation games… Read More »Teaching Digital Marketing to Gen Z with Dr. Ann Root
Did you know 77% of Email Marketing ROI comes from segmented campaigns. Are you segmenting your Email Subscriber lists? If not, you should be. For one thing segmentation will reduce your unsubscribe rate. Here are 7 useful ways you can segment your email lists: 1.… Read More »7 Tips for Your Email Marketing
Create a compelling offer Be clear on your campaign objectives Understand your cost per acquisition Define your target audience and geographic market Make sure tracking is in place Create a scoring mechanism & criteria for prospects Understand your Customer’s Journey Design a dedicated Landing Page… Read More »13 Lead Generation Tips
Improving How You Manage Your Marketing & Sales Leads By Understanding Your Target Audience What’s as important as generating leads for your business? Understanding how to manage those leads you’ve worked so hard to generate. Inbound marketing is all about focusing on internal marketing tactics… Read More »Get to Know Your Target Audience
business plan 101 Creating a business plan can often be a stumbling block for new businesses. Why is that? It can be hard to know where to begin, and what you should absolutely include and what can be left off. Many startups delay putting together… Read More »Business Plan Template
The Modern Business Plan A question I often get from people looking to launch their own company is: “What do I think about the traditional business plan?” The truth is, every business has a story. You already know yours! Now, how can you share that… Read More »What Should You Include In a Business Plan?
Website Design & Development If you don’t already know, there’s a difference between web design and web development. Both function differently, and both should typically be done separately and treated as individual parts of your website design process. While I don’t believe in unicorns or… Read More »12 Questions you should ask a Web Developer
Digital Marketing & Entrepreneurship Podcast We’re thrilled to introduce our own Alex Oliveira’s passion project, the Dadpreneur Podcast! As founder of Prediq, a Digital Marketing agency that has generated over 22 million leads for brands like Ford, Home Depot & Allstate, Alex has continuously searched… Read More »Introducing the Dadpreneur podcast