Are you using color psychology in your marketing and branding? If not, you could be completely missing your chance to choose the tones that align with your business’s goals and target audience. So what is color psychology? Color can influence a person’s perspective and ultimately, their decision-making. A powerful marketing tool, color psychology can influence 85% of customers’ purchasing decisions. Since individual
colors can trigger different thoughts, feelings and emotions, you want the colors of your brand to reflect your mission and reach the right audience. Find out what your colors say about your company, and if your branding is on point! And check out our stories infographic on Pinterest!
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