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Marketing
Entrepreneurship: From Idea to Business
Curriculum
6 Sections
18 Lessons
10 Weeks
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Introduction to Entrepreneurship
3
1.1
Overview of the entrepreneurship industry
1.2
Understanding the mindset and characteristics of successful entrepreneurs
1.3
Identifying and evaluating business opportunities
Business Planning
3
2.1
Developing a business plan
2.2
Understanding financial projections and budgeting
2.3
Identifying and evaluating sources of funding
Marketing and Sales
3
3.1
Developing a marketing and sales strategy
3.2
Understanding target markets and customer segments
3.3
Identifying and analyzing competitors
Operations and Management
3
4.1
Setting up and managing operations
4.2
Understanding and managing risk
4.3
Building and managing a team
Legal and Financial
3
5.1
Understanding legal and financial considerations for starting a business
5.2
Identifying and complying with relevant laws and regulations
5.3
Managing financial records and taxes
Entrepreneurship in Practice
3
6.1
Putting entrepreneurship into practice by creating and launching a new business or business idea
6.2
Identifying and tracking key performance indicators (KPIs)
6.3
Understanding and reporting on the ROI of the business venture
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