In this course you’ll learn the most cost effective strategies they can use today to generate traffic, and leads to their website. You’ll also learn how to build a campaign that’s specific to their audience. The goal is to drive calls and messages to the sales team. Create a strategy in 8 steps. We’ll help you create a compelling story, learn more about your target audience, choose your campaign objectives, understand your customers better, decide where to promote, create an irresistible offer, learn about the importance of landing pages, and learn what tools will help you measure your results.
Who is this course for:
Anyone that wants to take their business to the next level. In this webinar attendees will gain insight on the most cost-effective strategies they can use today to generate traffic and leads to their website. They’ll also master how to build a campaign that’s specific to their audience. The goal is to drive calls and messages to the sales team.
Learning Objectives:
- Describe key elements for a content marketing strategy
- Explain the importance of optimizing your website
- Describe how to use email to nurture your needs
- Identify how to test and compare paid ad campaigns
Curriculum
- 9 Sections
- 19 Lessons
- 8 Weeks
- Understanding how to create an Online Lead Generation StrategyLead Generation is essential to the growth of your business.2
- Using a Lead Generation framework that works1
- Branding: Establishing an Image of Your Company in Your Customers' Eyes5
- Audience: Finding Your Target Audience Has Never Been Easier Online3
- Purpose: Setting Your Goals for Your Online Lead Generation Campaigns3
- Planning: Creating the Team, Budget and Time for Your Campaigns3
- Campaign: Time to Get Creative...And Have Some Fun3
- Measure: Analyzing Data is the Secret to Your Success - DON'T Skip This Step!3
- Optimize: Determine What's Working and What's Not - and Why Testing is Important3
