In this course you’ll learn the most cost effective strategies they can use today to generate traffic, and leads to their website. You’ll also learn how to build a campaign that’s specific to their audience. The goal is to drive calls and messages to the sales team. Create a strategy in 8 steps. We’ll help you create a compelling story, learn more about your target audience, choose your campaign objectives, understand your customers better, decide where to promote, create an irresistible offer, learn about the importance of landing pages, and learn what tools will help you measure your results.
Who is this course for:
Anyone that wants to take their business to the next level. In this webinar attendees will gain insight on the most cost-effective strategies they can use today to generate traffic and leads to their website. They’ll also master how to build a campaign that’s specific to their audience. The goal is to drive calls and messages to the sales team.
Learning Objectives:
- Describe key elements for a content marketing strategy
- Explain the importance of optimizing your website
- Describe how to use email to nurture your needs
- Identify how to test and compare paid ad campaigns
