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Social Media Marketing
Social Media Marketing for Beginners
Curriculum
6 Sections
18 Lessons
10 Weeks
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Introduction to Social Media Marketing
3
1.1
Overview of the social media marketing industry
1.2
Understanding the different social media platforms and their audiences
1.3
Setting up and optimizing business profiles and pages
Social Media Content Strategy
3
2.1
Developing a content strategy
2.2
Creating and curating engaging and shareable content
2.3
Creating content that aligns with your business goals
Social Media Advertising
3
3.1
Understanding and utilizing the different advertising options on social media platforms
3.2
Creating and launching targeted ad campaigns
3.3
Measuring and analyzing the success of ad campaigns
Social Media Engagement
3
4.1
Building and maintaining a community on social media
4.2
Responding to and managing customer complaints
4.3
Creating and hosting social media events
Social Media Analytics and Metrics
3
5.1
Understanding and using social media analytics tools
5.2
Identifying key metrics and tracking progress
5.3
Analyzing and interpreting data to inform strategy
Social Media Marketing in Practice
3
6.1
Putting social media marketing into practice by creating and launching a social media campaign
6.2
Identifying and tracking key performance indicators (KPIs)
6.3
Understanding and reporting on the ROI of social media marketing efforts
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