Google’s E-A-T (Expertise, Authority, and Trustworthiness) is a set of guidelines that aim to help ensure that high-quality, trustworthy information is provided to users. Here’s an SEO and content marketing strategy that incorporates E-A-T principles:
By incorporating these E-A-T principles into your SEO and content marketing strategy, you can establish your business as a reputable, trustworthy source of information, which can help you rank higher in search engine results and attract more qualified leads.