Teaching Digital Marketing to Gen Z with Dr. Ann Root
May 6, 2021
Dr. Ann Root joins the Dadpreneur Podcast to discuss techniques for teaching digital marketing to Gen Z students. She focuses on keeping her curriculum fresh through using always-updating digital techniques and teaching practices by bringing new ideas to the classroom, including the use simulation games to teach marketing skills to an ever growing group of students that are highly exposed to the technological advances of our time.
Dr. Ann Root’s background includes a BS in Political Economy from UC-Berkley as well as a MBA and PhD in Marketing from the University of Michigan. She is currently a senior instructor of Marketing at Florida Atlantic University teaching classes ranging from Global Marketing to Strategic Brand Marketing and Digital Marketing.
Listen to the podcast below to learn how to connect with a Gen Z audience in the world of Digital Marketing!
As a transformative leader of multiple successful companies, Alex Oliveira has helped companies advance their brands by building and executing interactive marketing campaigns for over 15 years.
With a heavy emphasis on Lead Generation, Alex has created a name for himself as a well-respected digital marketer and entrepreneur. From Small to Mid-sized companies to non-profits and Fortune 500 brands like Ford & Autonation, Alex enjoys a diverse portfolio of clientele.
Alex has taught Digital Marketing in the MBA program at Florida Atlantic University, at OMCP, Broward College and several other colleges. Alex's Podcast and Books covers topics from Lead Generation, Business Development to Entrepreneurship.