Email Marketing FAQ’s

Email marketing is the process of using email to promote a business, its products or services, and to build relationships with its customers.

There are a few ways to build a mailing list, such as having website visitors sign up for your newsletter, collecting email addresses at events or in-store, or purchasing lists of contacts. It’s important to comply with the laws like GDPR, CAN-SPAM, and CASL regulations before collecting any data.

Best practices include segmenting your email list, personalizing your email messages, keeping subject lines short and to the point, and including a clear call-to-action.

The frequency of your email campaigns will depend on your audience and their preferences. A general rule of thumb is to start with a low frequency, such as once a month, and then gradually increase the frequency as your audience becomes more engaged.

There are several metrics you can use to measure the success of your email marketing campaigns, such as open rate, click-through rate, and conversion rate. These metrics will give you an idea of how well your campaigns are performing and help you make data-driven decisions.

Some common email marketing mistakes include sending too many emails, not segmenting your email list, not personalizing your emails, and not testing your emails before sending them.

An email service provider (ESP) is a company that provides businesses with the tools and services to create, send, and track email campaigns. Popular examples include MailChimp, Constant Contact, and AWeber.

SPAM is unsolicited or unwanted email messages. To avoid it, it’s important to comply with the laws and best practices, such as getting explicit consent, providing an easy unsubscribe option, and providing relevant and high-quality content.