Google Raters are a team of independent contractors who work with Google to evaluate the quality of search results. They are responsible for assessing the relevance, usefulness, and overall quality of websites and web pages, and providing feedback to Google’s algorithm team.
Google Raters use a set of guidelines, known as the Quality Rater Guidelines (QRG), to evaluate web pages and websites. The QRG covers a wide range of topics, including the overall quality of the website, the content of the website, the website’s design and user experience, and the website’s reputation and trustworthiness.
When evaluating a website, Google Raters take into account factors such as:
Google Raters use this information to assign a rating to a website or web page, which is then used to help improve the quality of search results. The feedback from Google Raters is used to help improve the algorithm and fine-tune the ranking process.
It’s worth noting that Google Raters do not directly affect the ranking of a website in the search engine results, but their feedback and evaluations are important factors that are used to improve the algorithm and make sure that the search results are of high quality and relevant to the users.