Also referred to as voice-enabled, voice search allows the web user to utilize a voice command to search the Internet, a website, or an app. In a broader definition, voice search includes open-domain keyword query on any information on the Internet. There are several types of voice search, such as Google Voice Search, Cortana, Siri and Amazon Echo. Smartphones using iOS and Android give users the option to enable Speech to Text Searching Assistant. The Speech to Text Searching Assistant makes it faster and easier to search apps, web search, or image and video search for the content you want.
When people search using the search bar, they use short phrases. e.g., Julia Donaldson’s books. However, when they use speech-to-text, they use long questions, e.g., What are the best Julia Donaldson books?
Schema markup tells Google more about your website. Adding it to your HTML is like adding an enhanced description for Google to search, classify, and organize the website. It is not visible to the visitors because we do not direct it towards them. Schema gives you an edge over other businesses, but it may not affect your rankings directly.
Nearly half of voice users turn to local search for business review ratings and discover new businesses (at 47% and 46%, respectively).
4. Think Mobile & Local.
People search on the go using their mobiles. Usually, these searches are focused on local businesses, e.g., restaurants near me. Optimize your content separately for computer and mobile versions. Mobile versions should focus on local searches.
Another voice assistant statistic reveals that the most common uses for mobile voice assistants are in the car while driving (62%) and while relaxing at home (38%).
5. Improve Website Loading Time.
Voice optimization is the fastest growing SEO trend; therefore, websites need to work on it. For voice optimization, you will need to work on your website’s content, technology, and responsiveness.
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