Why is it that some people, companies, inventors, leaders, can come up with ideas that others that are in the same situation, or have the same tools, can not? As it seems, there is a pattern with all of these things, whoever it be. It’s probably one of the world’s simplest ideas. It is called the Golden Circle: Why? How? What? So, here’s a quick little explanation: Everything and everyone knows what they do.
Some know how they do it, whether you call it your system, or something else. But very few people or organizations know why they do what they do. And I’m not talking about a profit, that is a result. By why, I mean what is your purpose? Now, most people go from the inside out. But the inspired organizations and people, they think and communicate from the inside out. As an example, I use Apple tech because they are the easiest to understand. But if they were like everyone else, a marketing message from them might sound like this; We make great computers.
They are beautifully designed, simple to use, and user friendly. Want to buy one? The response would go something like this: Meh. Because it is uninspiring. Now, here is how they really communicate: Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our tech beautifully designed, simple to use, and user friendly. We just happen to sell great computers. Would you like to buy one? My point is that people don’t buy what you do, they buy why you do it.