On this episode of Lead Gen HQ we will discuss how you can get started with generating leads for your business on LinkedIn
LinkedIn will always have a special place in my entrepreneurial journey. When I launched a Lead Generation platform, in 2011, LinkedIn was my go to place to meet new prospects, publishers and even talent. While the platform has changed over the years, I think you’ll find that like Google, the main product has remained the same. Whereas, social platforms like Facebook are really unrecognizable from when they first launched. One thing is for sure, LinkedIn is still considered the number 1 Social platform for businesses, sales teams and talent acquisition teams. But beware of hiring “LinkedIn lead generation” “appointment setting” companies to do outreach and manage communication.
LinkedIn Demographics
● 57% of global LinkedIn users are male. (DataReportal)
● While 44% of those between 25 to 30 and 37% of those aged 30 to 49 say they use LinkedIn. (Pew Research Center)
● 49% of internet users who make more than $75,000 annually use LinkedIn while only 26% of those in the $30,000 to $74,999 range use the platform. (Pew Research Center)
● 51% of internet users with a college degree or higher use LinkedIn. (Pew Research Center)
● Four out of five LinkedIn members drive business decisions at their companies. (LinkedIn)
● 174 million U.S. Workers have LinkedIn profiles. (LinkedIn)
● 30% of LinkedIn users live in urban areas. (Hootsuite)
Check out Lead Generation HQ
The Lead Generation HQ podcast will share everything you ever wanted to know about lead generation. Online lead generation is the process of using different marketing strategies and techniques to attract your targeted consumer to your product or service. The main focus of an online lead generation campaign is to grab the individual’s attention, because once this is done, generating the leads becomes easier. Businesses should implement a process to communicate effectively with their prospects and nurture the leads. The success of any business depends on a steady flow of leads.
