Improve your customer experience by implementing design thinking. One of the many methods of incorporating design thinking into your customer journey is to create with empathy. What better way to do this than to understand your customer’s behavior on your website? One of the best tools to do this is Hotjar. You can use a heatmap to observe how your users are clicking and navigating. Then you can follow up by asking your users for feedback.
Just think of what increasing conversions on your website and improving customer satisfaction can mean for lifetime value and revenue!
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