Timeline: The marketing strategy will be implemented over a period of 6 months.
Cost: The budget for the marketing strategy is $10,000.
Creative Ideas:
Create a professional website that showcases the realtor’s listings and provides information about the local real estate market.
Develop a social media presence on platforms such as Facebook, Instagram, and Twitter. Use these platforms to share information about new listings, local market trends, and helpful tips for buyers and sellers.
Create a monthly e-newsletter that is sent to current and potential clients. The newsletter will include information about new listings, market trends, and helpful tips for buyers and sellers.
Host open houses for listings on weekends and advertise them on social media and through email invitations to previous clients and potential buyers.
Create a referral program that rewards clients who refer friends and family to the realtor.
Develop a relationship with local media outlets and pitch them stories about the realtor’s listings, market trends, and other real estate-related topics.
Media Channels:
Website: The website will be the hub of all the realtor’s marketing efforts. It will feature the realtor’s listings, information about the local market, and a blog with helpful tips for buyers and sellers.
Social media: The realtor will use social media platforms such as Facebook, Instagram, and Twitter to share information about new listings, market trends, and helpful tips for buyers and sellers.
Email marketing: The realtor will use email marketing to send a monthly e-newsletter to current and potential clients.
Local media: The realtor will develop a relationship with local media outlets and pitch them stories about the realtor’s listings, market trends, and other real estate-related topics.
Referral program: The realtor will create a referral program that rewards clients who refer friends and family to the realtor.
As a transformative leader of multiple successful companies, Alex Oliveira has helped companies advance their brands by building and executing interactive marketing campaigns for over 15 years.
With a heavy emphasis on Lead Generation, Alex has created a name for himself as a well-respected digital marketer and entrepreneur. From Small to Mid-sized companies to non-profits and Fortune 500 brands like Ford & Autonation, Alex enjoys a diverse portfolio of clientele.
Alex has taught Digital Marketing in the MBA program at Florida Atlantic University, at OMCP, Broward College and several other colleges. Alex's Podcast and Books covers topics from Lead Generation, Business Development to Entrepreneurship.