On this episode of Lead Gen HQ, we will discuss sales vs. marketing and which one is best for your business growth, depending on your industry or other factors.
I know, I know… You should invest time and money into both, ALWAYS! But let’s say you only have enough time and money to invest into one. If you’re in eCommerce, it’s no doubt Marketing. You need traffic to sell your products. But if you’re a service provider or a company serving businesses, then investing time and money into Sales will give you the most ROI in the short term.
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The Lead Generation HQ podcast will share everything you ever wanted to know about lead generation. Online lead generation is the process of using different marketing strategies and techniques to attract your targeted consumer to your product or service. The main focus of an online lead generation campaign is to grab the individual’s attention, because once this is done, generating the leads becomes easier. Businesses should implement a process to communicate effectively with their prospects and nurture the leads. The success of any business depends on a steady flow of leads.
