Search Engine Optimization FAQ’s

SEO is the process of optimizing a website to increase its visibility and ranking on search engines like Google.

SEO is important because it helps to improve the quality and quantity of traffic to a website from search engines.

Google uses a combination of over 200 ranking factors to determine the relevance and importance of a website and its pages.

Keyword research is the process of finding and analyzing keywords related to a website’s content to determine their potential to rank on search engines.

Backlinks are links from other websites that point to a page on your website. They are an important ranking factor in SEO.

On-page optimization refers to the elements on a web page, such as title tags, meta descriptions, header tags, and content, that can be optimized for search engines.

Off-page optimization refers to the elements outside of a web page, such as backlinks and social media presence, that can impact search engine rankings.

A sitemap is a file that lists all of the pages on a website, making it easier for search engines to crawl and index the site.

A robots.txt file is a file that tells search engines which pages or sections of a website should not be crawled.

Organic search results are the results that appear based on a search engine’s ranking algorithm, while paid search results are the results that appear as a result of a paid advertisement.

The Google algorithm is the complex set of rules used by Google to determine the relevance and ranking of a website in its search engine results.

A long-tail keyword is a more specific, three or four keyword phrase that is less competitive and potentially easier to rank for than a more general, one or two keyword phrase.

A meta tag is an HTML tag that provides information about a web page to search engines.

A meta description is a brief summary of a web page’s content that appears in search engine results.

A title tag is an HTML tag that specifies the title of a web page and appears in the search engine results.

Black hat SEO refers to techniques that are used to manipulate search engine rankings, but are against the search engines’ terms of service.

White hat SEO refers to techniques that are used to improve search engine rankings, but are within the search engines’ terms of service.

A 301 redirect is a permanent redirect from one URL to another, indicating to search engines that the original page has been permanently moved.

A 404 error is an HTTP response code indicating that the requested page could not be found on the server.