In this episode of Lead Gen HQ, you will learn that there’s always someone trying to capitalize on the journey between you and your customer, especially third-party marketplaces that offer to let you buy leads, in turn causing friction.
Why?
Because there are publishers on the internet. While they want to create a better experience, they also want a piece of the relationship; so they’re going to charge you per lead or they’re going to charge you a fee. They create an opportunity for you to talk and engage with your customers, but they also can dominate the top of the Google Search rankings. Which means small businesses need to be versed in understanding how Lead Marketplaces affect their industry.
Check out Lead Generation HQ
The Lead Generation HQ podcast will share everything you ever wanted to know about lead generation. Online lead generation is the process of using different marketing strategies and techniques to attract your targeted consumer to your product or service. The main focus of an online lead generation campaign is to grab the individual’s attention, because once this is done, generating the leads becomes easier. Businesses should implement a process to communicate effectively with their prospects and nurture the leads. The success of any business depends on a steady flow of leads.
