As you know, I’m a huge fan of TED Talk. I make it a point to discover new talks on a weekly basis. I’m always guaranteed a new idea. The one I want to highlight today is an old one, but as is the case with all types of content, some ideas and stories are timeless.
In this TED Talk, David Pogue talks about the Software Update paradox, which means if you update it enough times it’ll be ruined. So much of this still takes place in the world of tech. Developers, Marketers, CEO’s, shareholders and customers are not usually on the same page when it comes to what new features should be included in software updates.
David’s advice for consumers of technology, is to remember that if the tech isn’t working, it’s not necessarily you, ok? It could be the design of the product you are using. Be aware in life of good design and bad design. For example, if your customers are mostly in the United States, when they get to the checkout on your website, ask your developer to make sure that the first country that populates is the US. Don’t make the user work harder! The lesson here is, simplicity sells. Even if you don’t sell technology or software, stop complicating your product and service, and start listening to customers.
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TED Conferences, LLC is an American-Canadian non-profit media organization that posts international talks online for free distribution under the slogan “ideas worth spreading”. TED was founded by Richard Saul Wurman and Harry Marks in February 1984 as a tech conference, in which Mickey Schulhof gave a demo of the compact disc that was invented in October 1982.
