Heard of Christmas in July? How about planning your marketing strategy for the holidays in July? Small business owners know that once the summer season passes the holiday approach is fast and furious — which is why it’s not only smart, but necessary, to determine how you’ll market to your customers for the holiday season.
First, you need to know how and where to reach your audience. Social platforms provide a great way for businesses to interact with customers and learn more about what they like and what pain points they need solved. Among those social platforms are the popular information-sharing sites Reddit and Quora. You can also try other advertising platforms, such as Hulu Ad Manager for small businesses.
If you haven’t yet tested using social platform Reddit for brand awareness for your business, you’ll be interested to learn that 90% of users trust Reddit as a place to learn about new products and brands. During the holidays, people visit the platform for recommendations about which gifts to buy, which recipes to make, which traditions to start and more. Reddit communities are built on trust — and more often than not, trust drives purchase decisions. Access the Reddit Holiday Guide.
Quora is another popular place for content. Like on Reddit, users post questions and search for answers on Quora. Businesses have the opportunity to answer questions in their wheelhouse and in doing so, boost credibility and bring in new traffic and leads to websites, just in time for the holidays. With its global user base, Quora can be a great place to give product and/or service info, provide value to your potential customers and show what your brand is all about.
Last month, Disney Advertising’s Hulu Ad Manager team presented at the Small Business Expo in New York City, sharing that small business owners can take advantage of the opportunities created by streaming TV. Streaming can help businesses of all sizes get their brand message in front of a highly engaged audience, and Hulu’s making it easier than ever to get started on their platform. Try the Beta version of the Hulu self-service ad platform.
How will you reach your target audience this holiday season? Start planning now to have your best season ever.
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