While email marketing may not hold the same appeal and instant gratification as other forms of marketing, its tried and true effectiveness combined with its relatively low cost make it an often underrated but distinctly necessary marketing strategy. Your cost per acquisition with email marketing is the lowest you’ll spend. When used correctly, your business’s email marketing can really work to create compelling messages and connections with your customers and potential customers.
Your email marketing strategies should be consistent and should always have a call to action. Here’s more you should always include:
Email Marketing Checklist
Next, it’s time to decide what your email is about.
You can only share so many promotions — your subscribers will eventually unsubscribe if you’re not mixing up the information and the purpose of your communication. You want to engage your audience in creative ways, so think about sending a welcome email to new subscribers, sharing pertinent community news, sending happy birthday wishes, requesting a review, announcing exciting company news, introducing a new product or service launch, sharing an award your business has received, detailing an upcoming or past event, or even a simple thank you to your subscribers.
Once you’re ready to design your email, you can use great and inexpensive templates from Envato, and then work with your team to change the colors or content.
Remember that although many email service providers have the platform optimized for mobile, sometimes it doesn’t work out the way you want.
Don’t forget to:
These things should all be verified when you run test email campaigns. View your email on desktop and mobile, because both are important. In fact, here’s something to think about regarding email data: 61.9% of all emails are opened and read on a mobile device.
Learn more about successfully incorporating email marketing into your strategies, crafting a great email and more on our podcast!
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