Now that you understand the basics of email marketing, it’s time to craft the ideal email marketing campaign for your subscriber lists. Let’s dive into what you must include in each email and how you can make email work for your business.
11 Must Haves for Successful Email Campaigns:
Of course, there are many more tips for email marketing, but these are a great starting point.
So now let’s talk about email personalization. If personalized email content increases engagement, this must be an important step. But how can you personalize your emails in the best ways?
A few ways to successfully engage your audience through personalization of your email marketing campaign:
Interesting Email Marketing Themes
Subject lines matter. 35% of email subscribers open an email based solely on the subject line, so make yours interesting!
The bottom line is, email marketing is not dead! We frequently and successfully use email in our campaigns and for clients as well. It’s always been part of our strategy and when done right, email marketing will help you lower your cost per acquisition and encourage customers to come back.
Learn more about successfully incorporating email marketing into your strategies, crafting a great email and more on our podcast!
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