Lesson of the Week – October 13th, 2022
One of my top tools for SEO (search engine optimization) is SEM Rush. However, every research effort is followed by a manual search and comparison using other tools. Microsoft and Google are constantly releasing new tools to help businesses improve their SEO. Today I’d like to share 3 tools you can use to help your website rank higher on the web.
Tool #1 – Looker Studio
Google has renamed the popular analytics and data platform from Google Data Studio to Looker Studio. Our team created 14 Industry Reports on Lead Generation using Looker Studio. The reports focused on data for the 5 most populous states: California, Texas, Florida, New York and Pennsylvania. In the reports, we used data from Keyword Planner, US Census and Meta to provide marketing research that will lead you to better understand how people are searching for your products and services.
There are many use cases for Looker Studio. For our team, it’s allowed us to pull data from various sources and create reports that can help sales and management teams better understand marketing attribution and ROMS (return on marketing spend).
Check out the report for the Real Estate industry!
Tool #2 – Microsoft Smart Pages
It’s safe to say that if you’re running paid ads without optimized landing pages, you’re likely to see poor performance. Microsoft Smart Pages was released last year. It gives advertisers the ability to create Landing Pages quickly while creating your ads.
Features include:
- Upload your YouTube or Vimeo videos in your Smart Page
- Automatically insert text suggestions within the product
- Share your business’s location with Bing Maps
Try the Free Smart Pages builder now!
Tool #3 – SEM Rush
While SEM Rush offers different versions of the subscription for users, you’re likely to find valuable data even when using the free version for your website. One of the top features is the link building reports. The page load speed and page authority don’t mean as much, as they do not really tell the whole story. Once you’ve created your free account you’ll want to focus on 4 key areas:
- Keyword performance, which shows you where your website ranks for selected keywords, which keywords your competitors are ranking for and gaps that they might be missing.
- Onsite SEO, which gives you technical expertise and recommendations to optimize certain factors of your website, such as title tags, redirects, meta descriptions and more.
- Page speed, which checks the speed of your website and what elements are slowing you down and losing conversions.
- Backlinks, giving you an overview of the backlinks your website currently has and the quality of the links you’re receiving.
The #1 tip for getting the most out of your tool is to use it and compare the results month after month.
I also use manual searches on all Search Engines. Google’s suggestions (known as Google autocomplete) – the results that automatically appear when you type a word or phrase into the Google search box – immediately reveal results about niche audiences. They work based on popularity or similarity. So if something is trending in Google’s suggestions – it means lots of people are searching for the same topic at the same time. I don’t recommend using any Chrome extensions. You may also want to do this incognito on Firefox, while not logged into any Google products.
If you enjoyed the stories on our website, consider subscribing to our Weekly Email Update. We promise not to spam you or try selling you anything. Our editorial content experts are consistently on the lookout for interesting and educational stories.