Turning an Award Winning Podcast Into a Global Digital Brand
🎧 Podcast Episode of the Week – October 13th, 2022
Today on the podcast we talk with podcast producer and Edtech entrepreneur Lindsay McMahon about how she created the All Ears English podcast with more than 8 million monthly downloads, why she believes you can build a business around your podcast and what role being a female plays in her entrepreneurial journey. The podcast has had more than 200 million downloads since it was launched in 2013. Wowzers! That puts her podcast at the top .0001% out of 3 million podcast shows.
If you’re interested in starting a podcast or being a guest on podcasts, don’t miss this episode.
Topics we’ll discuss:
How to build a show that stands out
Monetizing your podcast with ads and sponsors
Choosing a market for your podcast
Creating a unique value proposition
Attracting the right listener
Tips on managing a podcast:
Lindsay and her co-host do not script the podcast, but they do outline.
Find your message and the meaning of your business.
Connection not perfection!
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