I had the honor of speaking to the Digital Marketing class of undergrads at Florida Atlantic University in Boca Raton, FL. This is my 8th year speaking at FAU, and other colleges. If you’re a college student interested in a career in Digital Marketing this talk is for you. Gen Z isn’t that different from Millennials or other generations before. Human beings are human beings!
At the end of the day most people want the same kinds of things at the end of their school years and beginning of their professional careers. They want to do work that’s meaningful, they want to be valued, and they want to achieve success. I was pleasantly surprised by the energy and level of engagement from this class. They had great questions!
It is impossible to live without failing at something unless you live so cautiously that you might as well not have lived at all.
—J.K. Rowling
In this talk, we will explore the importance of digital marketing in today’s fast-paced and ever-evolving world. We will dive into the various components of digital marketing, including social media marketing, email marketing, search engine optimization (SEO), and content marketing.
We will discuss how these components work together to help businesses reach their target audiences, build brand awareness, and ultimately, drive sales. But I’ll also share practical career tips, and critical soft skills to consider. My experience in hiring and training hundreds of people in the past 20 years will help you identify your core strengths and weaknesses.
When people tell you not to believe in your dreams, and they say ‘Why?’ say ‘Why not?’
—Billie Jean King
Questions we’ll discuss include;
- Are companies looking for Remote Workers, Hybrid Workers, or In-Person Workers?
- Does it matter which Digital Marketing discipline I choose to specialize in? Examples: Content, SEO, Paid Search, Social, Email, etc.
- What’s the difference between working for a Marketing Agency vs a Brand?
- Why should I pick one industry vs another?
- What’s a DISC assessment?
- What are the most important soft skills to develop?
- Why is blogging important?
- Is Data and Analytics an important skill to develop as a Marketer?
- Is E-A-T is an important SEO guideline marketers?
- Why should I care about Email Marketing?
Go confidently in the direction of your dreams. Live the life you have imagined.
—Henry David Thoreau
We will also explore the role of digital marketing in today’s job market and how a strong understanding of digital marketing can give you a competitive edge in your career. From developing a personal brand to creating marketing campaigns for companies, the opportunities are endless for those who understand the power of digital marketing.
By the end of this talk, you will have a clear understanding of the importance of digital marketing and how it can benefit both you and the companies you work for. You will leave with practical tips and advice for developing your digital marketing skills and leveraging them to achieve your personal and professional goals.
Your life is your story, and the adventure ahead of you is the journey to fulfill your own purpose and potential.”
—Kerry Washington
Powerpoint Presentation
If you’re a graduate interested in a mentor, please email us and we’ll connect you with an experienced professional who may be able to help you.
Our greatness comes when we appreciate each other’s strengths, when we learn from each other, when we lean on each other.
—Michelle Obama
You can access all the sources and links I covered below.
Listen to this episode of the Dadpreneur Podcast. Alex talks with university instructor, startup exec and author Mark Herschberg about why career plans are necessary, how to successfully build a network, and what businesses can do to access corporate culture. Learn more about the Career Toolkit!
Mark’s Website
