Inspired by New York City streetball, influential brand AND1 turned local legends on the court into international icons. So why did it come to an end? I really enjoyed this documentary. “Had we thought of the #And1 mixtape players like employees as opposed to endorsed athletes, then we could’ve given them stock options. That would’ve resulted in incremental wealth going to those players.”
When that founder made that comment, I thought – it’s not too late to make things right. That was a BS statement! This is why we see few ESOP’s or B-corps. It’s why companies like Amazon fight unionization. As consumers, we need to ask more from companies.
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