If you’re not a seasoned Social Media Manager or Digital Marketer, it can feel like you should be spending time and money on every Social Media Network. The truth is, you may not need to be on more than a few on a consistent basis. Don’t get me wrong, there’s nothing wrong with setting up a profile or business page across the countless Social Media Networks, but there are a few considerations you should take into account first:
Listen to Your Audience
So, rather than setting up every account across the board, a better strategy is to determine where your audience spends their time and what they’re looking at on those platforms. Then, do your research by comparing your competitor’s content and ads. You could also conduct a survey from your current and past clients asking them what Social Media Network they spend time on.
Here’s an overview of the most popular social networks worldwide as of January 2021, ranked by number of active users according to Statista:
Marketing Tactics and Lead Generation
Once you have determined where your users are, you can begin your strategy. LinkedIn is a popular platform for business to business marketers, with good reason:
Social Media Around the World
Key takeaways from their Datareportal Global Overview report published in January, 2021 are:
Also, keep in mind that if you’re only doing organic posts, unless you already have an enormous following, you won’t truly see where your audience is. Running targeted ads to your specific audience will show you where engagement is happening and how successful your campaigns are. You’ll want to run the analytics to get a full view of what’s working and what’s not, so you can then decide which networks make the most sense for your business.
Hootsuite, Facebook, Google
Smart Insights: https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/