KPI stands for Key Performance Indicator. It is a metric used to measure the performance of a business, organization, or specific project against predetermined goals. KPIs are important because they provide a way to measure progress towards achieving goals, and they help businesses and organizations make data-driven decisions.
In digital marketing, KPIs are essential to measure the effectiveness of digital marketing campaigns. They provide insights into the performance of campaigns and help marketers understand the impact of their efforts on the business’s overall objectives.
Here are 10 examples of KPIs that are commonly used in digital marketing:
KPIs are essential in digital marketing to measure the effectiveness of campaigns and help marketers make data-driven decisions. There are many different KPIs to choose from, depending on the specific goals and objectives of the business or organization. By tracking and analyzing KPIs, businesses can optimize their marketing efforts to drive success and achieve their goals.